Yes! You can earn seven figures as a copywriter in 2022. If you carefully go through all the information embedded in this blog post, you too can make it happen.
What exciting things have you heard about copywriting? Some say copywriting is the lucrative part of writing in general. Do you agree with this?
The truth is that copywriting may not be as fancy as many people portray it to be. Without following the proper steps and doing the right practices, you will wander about without achieving anything in copywriting.
Copywriting could give you the good life you’ve dreamed of, if only you’re willing to lay off complacency, embrace hard work, master the arts, and build a reputation.
This guide will carefully dissect and reveal all the steps you need to build yourself as a copywriter, improve your skills, and scale up the copywriting business to earn up to seven figures in 2022.
What you’ll find in this guide:
Click below to skip straight to the desired section:
Why Copywriting is essential in 2022?
How to become a Professional Copywriter in 2022
How to become a 7-Figure Freelance Copywriter
Job description of a Copywriter
Where can I work as a Copywriter?
Essential Copywriting Skills for every Copywriter
10 Insanely Profitable Copywriting Niches And How To Pick Them
How Do You Decide on a Copywriting Niche?
3 Effective Tips You Can Apply Today To Start Making 7-Figures as a Copywriter
Or simply continue reading below…
What Is Copywriting?
Copywriting is the act of writing words with the primary purpose of driving sales to a product or service. Copywriting is the art and science of convincing people through words to purchase a product or service. Copywriting takes many forms, such as:
- Product descriptions
- Website copywriting
- Email copywriting
- Blogpost and articles
- Video scripts
- Lead magnets
- White papers
- Advertising copies.
Who is a Copywriter?
A copywriter is paid to write words that will push the reader to take the required action. Just as the definition of copywriting goes, a copywriter is in charge of crafting out the right words which will boost the sale of the product or services he is writing about.
Copywriters are responsible for writing the words used in various marketing campaigns and advertisements of products and services.
Copywriting is an essential form of digital marketing technique. It can be seen in various forms such as headlines, product descriptions, video scripts, landing pages, website copies, social media advertisement copies, emails and newsletters, blog posts, lead magnets, etc.
Regardless of which form of copywriting, the main goal of copywriting is to push the reader to take an intended action. The desired action must align with the goals and objectives of the copy. It might be to click on the link for subscribing to a channel, and it can also be to place an order for a particular product or service.
Copywriters are not just ordinary writers; they are more than that. A copywriter is a combination of a salesperson, a behavioural psychologist, and a skilled writer all in one. Combining these skills makes the copywriter know the exact words he will use in his copy to drive the required action.
The main aim of copywriting is to drive action. The action might be required immediately for some copies, and this is known as “Direct Response Copywriting.” For branding copywriting, the action might not be needed immediately.
Let’s highlight a brief example of these two forms of copywriting.
- Direct Response Copywriting:
A Facebook ad with a “buy now” option to click. A landing page with the option for you to input your email address before accessing the lead magnet.
For these two examples, the copywriter wants the reader to take immediate action by following the call to action.
- Branding Copywriting:
This type is focused on captivating the reader’s interest and building up the desire to take any action in the long run. This form of copywriting is essential and comes into play when branding is the objective.
An example of this type of copywriting is a blog post such as this, with the intent to educate the reader, and the result should be to keep the reader sticking around this blog for more informative content in the future.
Here, no immediate action is required as it might prove counterproductive. But with a strategic copywriting strategy, the reader sees the value in the blog post’s content and will eventually check out the brand and engage with their product or service.
Another example of this copywriting can be seen in company white papers. The white paper is written to outline the strategic goals and objectives of the company which the reader will go through and see the value of the company.
No immediate action is required in this form of copy, just like in blog posts, and they are more branding copies than sales copies.
Why Copywriting Is Essential In 2022
Copywriting is vast and lucrative, especially in this present digital age. Copywriting is everywhere. You see it on product descriptions, in video scripts, on the emails, you sign up for, even on social media posts.
With digital marketing and technological advancements as the order of the day, people are always selling something online, whether it be products or services. And to get the right customers, you need laser-focused copywriting to attract the right people. So you see, copywriting is something no business can do without.
Many brands and top businesses are paying huge amounts of money for dedicated copywriters who will craft out magic words for their advertisement campaigns.
If you can develop your skills in your copywriting niche, there’s every chance for you to be hired by one or more of these companies to do their copywriting.
Copywriting has excellent benefits for businesses, including driving higher return on investment (ROI) by convincing the right customers to purchase their goods or services. Strong copywriting leads to increased commercial success.
Some benefits of copywriting for businesses are:
- Through effective copywriting, you create relevant content that keeps your target audience interested in your brand.
- Copywriting sells your brand to your clients by showing them how your goods and services will address their problems and give them the desired solution they seek.
- There’s no other practical way to catch your audience’s attention aside from using the magic words of copywriting.
- With a clear call-to-action in copywriting, your audience knows what to do next as they read your copy.
Types Of Copywriting
Like we said earlier in this article, copywriting is everywhere, but different types of copywriting exist. I would like to highlight some of them got you so you can easily identify them when you see them;
- Web Content Copywriting
This form of copywriting is focused mainly on the content we see on websites, social media, and blogs. They are written to inform and engage the reader either for branding purposes or to take action.
To be successful in this form of copywriting, you must be able to tell a convincing story about the products or services you are promoting.
This form of copywriting focuses more on building relationships with your potential and already established audience. By creating useful and informative content, you are able to achieve this.
- Sales Copywriting
This is by far the most obvious form of copywriting in existence. Just like the name implies, it is basically for driving sales of a particular product or service.
To excel in this type of copywriting, you need to harness the ability to understand your target audience and their pain points. You must be able to write in a creatively compelling way to address their pain points by offering your product or service as the ultimate remedy.
- Public Relations
Speaking of Public Relations, it’s copywriting that relates to the communication and marketing of a business organization. Copywriting in Public Relations can be seen in writing press releases or statements.
The primary work in this type of copywriting is to create a positive image of the company with clear-cut copywriting skills. The press release is a means to create awareness for incoming products and services. Public Relations copywriting also serves as damage control for adverse events.
- Technical Copywriting
This form of copywriting is not as focused as others. This form of copywriting aims to convey company findings of a product and services to the audience. It is also used to outline the company’s goals and objectives by boosting the audience’s trust and assuring them of the best when patronizing their product or services.
- SEO Copywriting
Search Engine Optimization is essential for any business that wants to do well in the digital space. The use of the right words will help them to rank well on Google results pages. Proper SEO copywriting is needed to make this happen. It can be seen in web content writing and product descriptions to get the required results.
One major skill needed to be excellent in this form of copywriting is research skills. You need to research informative and insightful things about the product or service you are writing about in order to engage the audience reading it and keep them informed.
Classes of Copywriters
I will discuss three significant copywriting classes in this article: the freelance copywriter, the in-house copywriter, and the agency copywriter. Let’s take a brief review of each of them.
A freelance copywriter offers services directly to clients without the need of an agency or a parent company. The freelance copywriter operates single-handedly as a one-person company offering the services directly to any client who hires him.
Freelancing has become very popular in our society, and freelance copywriters have the freedom to work on any project they want and for any client they choose.
A freelance copywriting contract is usually on a job-to-job basis. However, you can find some retainer contracts for long-term contracts with clients depending on your skill and expertise. Generally, the freelance writer provides his proposal price and does the work single-handedly.
He also produces the copy, makes adjustments to it, and responds to feedback from the client single-handedly.
Becoming a freelance copywriter requires you to have a broad knowledge of different copywriting strategies and skills. A freelance copywriter might find himself working interchangeably between different forms of copywriting.
A freelance copywriter tends to develop broad knowledge about copywriting because he attends to diverse types of clients. Still, his knowledge will not be deep, as each type of copywriting will need adequate focus and practice to develop over a long period.
Freelance copywriters also gain experience in different business sectors as they constantly interact with different types of clients. This helps them to understand what the clients want and increases their experience in the field.
Some freelance copywriters may decide to pitch their tent in a particular niche of copywriting because they have substantial knowledge and held previous positions in a related industry.
You can find freelance copywriters from diverse backgrounds. Some have worked with agencies but chose to exit for personal reasons, while some are just growing writers who have chosen to freelance as their career path.
An agency copywriter works for an in-house agency. The agency can be full marketing service agencies, digital agencies, SEO service agencies, graphic design agencies, public relations agencies, and even copywriting agencies.
Unlike freelance writers, an agency copywriter is focused on providing the right copywriting services for their agency. One advantage of this type of copywriting is that an agency copywriter gets his clients on a plate he does not search for clients like the freelance copywriter.
When the clients come to the agency, the copywriter attends to their copywriting needs and receives payment from the agency. Being a copywriter for a big agency can significantly boost your portfolio as a copywriter, which is why some copywriters strive to get hired by a reputable agency.
A company employs an in-house copywriter under their marketing and advertising department to work as a writer full-time. The in-house copywriter works for one client, who is their boss.
This class of copywriters will have limited experience and opportunities because they only work for one person at a time. However, on the other side, they get to develop a brand tone and keep it consistent throughout their marketing channels. They also enjoy a good rapport with their internal clients.
How To Become A Professional Copywriter In 2022
At this juncture, you must have gotten an idea of what copywriting entails. Have you chosen to embark on this journey and be a successful copywriter, and make seven figures in 2022? Here are the steps to follow we have outlined for you to follow.
- Study The Basics of Copywriting
It’s undeniable that you cannot succeed in copywriting without knowing the essential elements of creating good copy and being a good copywriter. There’s no industry you will thrive in without knowing the fundamentals.
Whether you aspire to be a freelance copywriter, an in-house copywriter, or an agency copywriter, the basics can never be skipped.
You will have to continue practising and researching ways to develop yourself as a copywriter regardless of the form of copywriting you choose to focus on. The best way to learn copywriting basics is to invest time studying from the best hands in the game.
There are many copywriting programs you can get and receive in-depth beginner copywriting lessons. One of the fundamental copywriting programs we recommend for you is The Crush-it Copywriting Blueprint Program.
It has all the essential information you need to become outstanding as a newbie copywriter, coupled with the latest techniques in direct-response copywriting, digital and content marketing writing.
Another important way of learning the basics of copywriting is to invest in copywriting classics. Reading books from veteran copywriters who have established themselves in the copywriting industry is another way to gain basic knowledge.
You will learn certain things from those books in the long run, citing references and drawing inspiration from them.
Some books you should have on your shelf as a copywriter include:
- Great Leads by Michael Masterson
- Sales Letters that Sizzle, by Herschel Gordon Lewis
Do not just gather these books and resources. Make a plan and apportion time to read and study the materials. Make it become a habit which you will continue throughout your career as a copywriter. The most successful copywriters keep reading to deepen their knowledge and skills.
- Develop a Winner’s Mindset
If you do not believe in yourself, you might be frustrated in your journey to being a successful copywriter. It is crucial to create a winning mindset for yourself and encourage yourself to achieve incredible feats as a copywriter. Success in copywriting does not just happen.
It takes hard work, sleepless nights, consistent practice, and constant upgrades of your skills. Like achieving any other important goal in life, copywriting needs the motivation to continue pushing on.
Eliminate negative thoughts and negative mindsets from yourself to hold you back from achieving your goals as a copywriter. Build your mindset to always exist in achieving the best, no matter what.
You can also spend time reading motivational books that will shape your mindset and teach a winner’s mentality.
- Choose a Copywriting Niche
To succeed in copywriting, finding your niche is essential. Most competitors start experiencing exponential success when they find their niche, develop their goals around their needs, and start creating content. Finding your niche can be done in two ways:
- Find out the specific type of copy you enjoy writing about.
- Choose a particular industry or market you specialize in writing for.
Why should I choose a niche as a copywriter? Simply put, it increases your value and gives you a target audience. When you specialize in a particular niche, you are seen as an expert in that niche. This is one strategy operators used to land high-paying clients because they are seen as authority figures in the niche in which they specialize..
- Understand Your Industry
Now you have chosen the niche you want to specialize in, the next thing to do is to know what you should offer in your industry. Each industry has different approaches and strategies which you can use to build yourself as a copywriter.
It is essential to study what is obtainable in your industry and look at other successful copywriters. For example, if you choose to specialize in the real estate industry, you should read and study about real estate and know what it entails. You should also subscribe to some real estate newsletters.
Also, practice creating content and advertising copy around your chosen industry.
- Join a Community
This is a secret you should not overlook on your journey to becoming a successful copywriter. Connecting with other copywriters just like you can be the game-changer in your career as a copywriter. As you connect with others, you are exposed to a well of information, and you get value from other copywriters.
No one understands your challenges as a copywriter except your colleagues in copywriting, and they can provide you with the help and support you need when in difficult times in your career. Also, being a part of a copywriting community helps you to create relationships that will strengthen your career in the long run.
Some of the ways you can join a community of copywriters are:
- Join an online copywriting group on social media.
- Attend copywriting seminars and events.
- You can also start a local copywriting group and invite like-minded people.
- Constructive criticism will help you grow your skills as a copywriter, and there are no other persons to give you such criticisms than your fellow copywriters.
Another importance of being in a community of copywriters is accountability. It allows you to be accountable to people in the same industry as you and boosts your discipline.
- Market your Craft
Marketing your skill Is an important expectation you should carefully arrange because your client will see before hiring you. You should include your unique selling point in your marketing strategy. As a copywriter, you have to tell your potential clients what they will benefit from you when they hire you to write their copies.
For example, if you are in the real estate niche, your unique selling point should look somehow like “I help realtors write conversion-driven copies that guarantee sales.”
Another important fact is to know the platforms where you can market your skills. Places like LinkedIn will be pretty valuable to you as it has a high percentage of prospective clients business owners. You can look up these business owners and send them cold emails with samples of your work.
- Time Management
The greatest copywriters are not the ones with the best skills, but they are the ones who can manage time efficiently and produce results fast. If you are a freelance copywriter, managing your time efficiently will help you land more clients and deliver more jobs. Learning how to work efficiently is essential for freelance writers and the copywriting craft in general.
Learn how to organize your day and manage your time to be more efficient in the copywriting business. You should also know which part of the day you are more productive and structure your work to fit into those periods of the day.
Finding and managing your time might not be an automatic venture, but with constant practice and trying different techniques, you will find the best strategies to manage your time more efficiently.
- Practice, Practice, Practice
There is no great athlete who does not spend time practising. Before you get on stage, you have to practice your skills backstage, which also applies to copywriting. For you to develop yourself as a professional copywriter, you must practice copywriting as often as possible.
Create copy for yourself, for your friends, and family. If you have a traffic source like a blog or an email list, or even social media followers, you can write copy in your niche and share them on these platforms.
Constant practice will help you see other areas where you need to buckle up your skills and get honest reviews from your friends and family.
How To Become A Seven-Figure Freelance Copywriter
If your goal is to make up to seven figures copywriting within the next 12 months, then being a freelance copywriter is your only option in copywriting.
Working as a freelance copywriter has its advantages, including total control of all the processes of your copywriting business.
As a freelance copywriter, you control your salary, your job process, and your time. Making the most out of these three elements will help you achieve your income goals as a copywriter within the next 12 months.
It is not always possible to handle all the processes in the copywriting business as a freelancer for the first time, but you will master the art with time. Here are steps to becoming a sought-after freelance copywriter:
- Master Persuasive Writing
The significant component of copywriting is creative persuasion. The bulk of your work as a copywriter will be to persuade your readers to take action. Persuading people to do what you want through constructive writing can be applied anywhere to achieve desired results.
Learning the basics of copywriting is your first step in making progress as a freelance copywriter. You can learn this from various resources available and the internet.
You can also register for copywriting programs such as the CIC copywriting program, which will teach you all you need to know to be good at persuasion with words.
- Learn the Core Copywriting Types
Suppose you want to make money in copywriting, then you must know how to write copy that are in high demand in the market today. You must learn how to write persuasively on one or two or more of these high-demand types of copy.
- Headline writing
- Value proposition writing
- Landing page writing
- Sales email writing
- Advertisement writing
- Video scripts.
- Let’s take a brief review of each of them.
Every copywriter must master the art of headline copywriting because one must include a headline in every form of copywriting they do.
The quality of your headline will have a tremendous effect on your copy generally. If your headlines are not captivating enough, readers might not go on to read the other parts of your copy.
Landing Page Copywriting
Landing pages have become crucial in the success of online businesses. Most online businesses have a website, and for this business website to do well, a couple of landing pages need to drive the right traffic.
If the landing pages perform well, the visitors are more likely to engage the product or service, and the business perform well in return.
Landing page copywriting is in high demand, and clients are willing to pay competitive rates to make sure they get the best hands to write their landing page copy.
If you master the art of writing killer landing page copy, be rest assured you will never lack jobs as a freelance copywriter.
A value proposition is a statement of the uniqueness of a business. It communicates the values the business is offering, the problems it intends to solve, and its target audience.
Some business owners find it hard to craft out their value proposition, and that’s where you come in as a copywriter. It’s uncommon for businesses to hire a copywriter for value proposition writing, but those who know its importance can pay a steep price for it.
Like landing page copywriting, every business needs email copywriting to drive more sales through emails. Clients and businesses need well-crafted email copies monthly, and you can position yourself to be the man for the job constantly.
You can track your success as an email copywriter byh the number of opens and clicks from the email copy you write. There are also thousands of email templates and email marketing software to help you get started in email copywriting.
Advertisement is the primary essence of copywriting. People are always looking to promote their goods or services; therefore, there cannot be an end to advertising copywriting. There are two forms of advertising copywriting such as corporate ads and small-business ads.
In corporate ads, it is written by junior copywriters in an advertising agency or firm. Small business ads are done mainly for pay-per-click advertising, such as Facebook ads or Google AdWords. Studying advertising copywriting can be the best option for you because products and services will always be advertised, and they need copies for it.
The demand for video script copywriters is relatively high, and few copywriters are doing this. YouTube gets over 300 hours of video uploaded every minute. For these videos to rank well, they need proper video script copywriting. If you are surrounded by people who constantly upload videos, copywriting might be the best option.
- Get Your First Client
No matter how much you read and study copywriting, much of your experience will come from writing actual copy rather than learning everything.
It might take months for you to land your first client as a copywriter, and in the course of this, you are expected to have consumed a lot of material that will build you up to take on the job. At this point, the price might not be the most important thing you should consider.
When choosing your first client, all you need is to focus on is how you can practice what you’ve learned and boost your confidence. You will want to start gradually and satisfy your clients one project at a time while you gain more experience and build up your reputation.
- Write for Yourself
The first step in criticizing your copy is to write for your copywriting business. Yes, you’ve learned about copywriting, and you have studied a whole lot about it. You should create a copy for your freelance copywriting business.
- Use this 3-Step Practice to Evaluate Yourself and Your Copy
First, write a copy and meet an established operator to take a look at your copy. Ask for his honest reviews and corrections and implement these collections in the next copy you will write.
You can find these established copywriters on LinkedIn, Facebook, Twitter, or even physical contacts that you know.
Second, find two businesses and write a copy for them. You don’t have to be interested in how much they will pay, and they might be your friends and family.
The sense of this is to practice and get honest feedback from people.
After you’ve done this, you are good to start looking for paying clients.
- Land a Paying Client
It would be best if you were not concentrating on high-paying clients at this juncture as they would not look your way at all. You are still a growing freelance copywriter, and despite all, you have learned, you have not built the reputation or the capacity of being a high and copywriter yet.
You can offer your services to clients Who are willing to pay no matter how much they have on their budget, be it $20, $50, $100, etc.
If you want to start making seven figures as a copywriter, you need to build up yourself as fast as possible, and you can only do that by learning and practising, not by searching for higher-paying clients. It is perfectly ok to start receiving low payments and build up your rank gradually.
A couple of freelance websites can get freelance gigs and build up your portfolio as a copywriter.
- People per hour
- Problogger job board
You’ll find gigs here but don’t be too pricey. Remember, you are gathering experience.
Write for each client as though it’s your dream job. Put in your best in every gig.
- Organize Your Freelance Processes
Freelancing is a serious business. As you don’t go through your journey as a freelance copywriter, you will meet different types of clients, work on different types of tasks, deliver work, collect payments, and meet deadlines.
All these experiences will form part of your freelancing process, and you have to be intentional about it. You should organize your free listen process by categorically stating;
- how you generate leads
- how you close sales
- how you collect payment
- how you work with the client
- how you measure the success of the project.
Arranging these processes will help you to organize your freelance career as a copywriter.
Remember your goal is to make six to seven figures as a copywriter, and you cannot do that without adequately streamlining your workflows.
- Build a Lead Source
If you want to make money consistently as a freelancer with copywriting, you need a recurring lead source. Your clients will come from your quality leads, simply no lead, no money.
Building an inflow of quality leads takes time and planning. You can generate quality leads from platforms like
- Paid advertising
- High-end guest blogging
It would be best if you researched how best to generate leads via each of these sources.
How to Find Copywriting Jobs
In previous sections, we have established all you need to know to be an outstanding copywriter. But no matter what you know in copywriting, you cannot call yourself a copywriter until you start getting jobs. We have dedicated this section to elucidate further on how to find copywriting jobs for yourself.
LinkedIn is a platform with many business owners and recruiters actively searching for the best hands to participate in their projects.
Creating and optimizing your profile on this platform will help you to attract the right leads consistently.
LinkedIn also has a feature to search for and directly connect with other professionals in any particular industry.
Use the steps below to set up your LinkedIn profile and find jobs.
Optimize Your Profile
Your profile must contain these essential things:
- A clear profile image
- Background image
- Your contact details
- A summary of who you are and what you do.
- Your professional work experience
Find Clients in Your Niche
You can use LinkedIn search features to find clients within your niche. You can connect with either your prospective clients or other professionals like you.
Contact and Connect
When you find a client, proceed to connect by sending an invitation. LinkedIn is not just a job site but a social media platform. You should build social relationships with your clients and other professionals as well.
As a copywriter, you will need quality relationships with other professionals in your niche to stay afloat. Networking with other copywriters is one of the best ways to find quality clients.
Attend networking events and seminars, talk to strangers, build an effective network of like-minded professionals who can refer you when there is a job opening.
- Tell People What You Do
Some of the people you connect with might not be familiar with copywriting, but they might need writing services in the long run. It would be best if you told people what you do as it will help you cultivate referrals.
If someone knows exactly what you do, it will be easier for the person to refer you to a client who needs your services.
- Sending Cold Emails
This method can be effective in attracting clients you’ve not met before. In cold email prospecting, you send out personalized and customized emails to a couple of hand-picked prospects.
To get the best out of this process, you need to research the prospects you are sending the cold email to, and they should be related to your copywriting niche.
An effective way of making decisions is by surfing LinkedIn and searching for the clients you want to cold email.
Through LinkedIn, you will know some bits about the client at the company, and you would be able to incorporate the information you get into your email strategy.
- Inbound Marketing Strategies
Inbound marketing is a strategy used in getting clients to come directly to you without approaching them. Examples of inbound marketing strategies are:
- Creating your Copywriting Website
- Speaking at copywriting conferences in your niche
- Consistent posting of blogs and articles on your website.
- Writing an ebook on a topic related to your niche.
- Featuring on other websites with guest posts
- Posting relevant content on social media groups and your page also.
With this strategy, you are simply positioning yourself for clients to spot you and patronize you.
“Inbound marketing positions you as an authority in your niche, especially when you give out quality content and information for free”.
Your potential audience will notice you and contact you directly for your services.
Inbound marketing is the best strategy to establish yourself and build a reputation in your niche, attracting high-paying clients and scaling you up to start earning up to seven figures.
- Guest Blogging
Guest blogging is a lucrative way of getting leads recurrently. This strategy involves posting guest posts on high-end websites in your niche. For this strategy to work, the website you are publishing the post must be very popular in your niche and serve as an authority website.
This will make your posts have a sense of authority in your niche. There are so many things that can happen when you guest post on an authority website in your niche, and some of them are;
You may be hired to write for someone else’s publication or blog after reading your post and appreciate your writing style.
You will continually receive exposure to new readers, as your post ranks highly for a search term.
It may do well enough for you to be hired by the publication to write more articles for them.
You can be hired to write content for someone who reads your post, appreciates your expertise, and hires you to do so.
You should know that these things don’t just happen. You will have to put in a whole lot of consistency and hard work. With enough posts, you can create a recurring leads channel for yourself through guest blogging.
Here are some salient benefits of guest blogging for your copywriting business:
- It connects you with top players in your niche.
- Your work gets read by top editors who will give you critical feedback. This feedback will be beneficial to your growth as a copywriter.
- It increases your website rankings. Your guest post will be linked back to your website, and this is a tremendous backlinking strategy.
Remember, there is a difference between guest blogging and high-end guest blogging.
The latter is focused on high authority blogs and websites. If you want to reap the full benefits of guest blogging, then high-end guest blogging should be your choice.
Job Description Of A Copywriter
At the beginning of this article, we explained the job of a copywriter. If you can recall, I said a copywriter is responsible for writing text (copy) for adverts or promotions.
A copywriter is an essential person in the marketing department of companies as they are in charge of researching various topics, writing the right words, and carrying out other tasks depending on their skill level.
Now, we will examine in detail what a copywriter does in order to prepare you for the challenges ahead.
What Does A Copywriter Do?
More than just writing words for advertisements and promotions, copywriters are an integral part of organizing and carrying out any. successful project.
Research is one of the basics of copywriting. The real success of a copywriting project depends on how intense the research process is. Solid research will lead to a well concise and developed copy.
The research includes finding out facts to support the claims you make in your copy and also finding out exciting points to include in your copy.
This may include relevant stories of customers from the past or present thereby engaging the reader and making your copy unique. There are many forms of research in copywriting, and they can be carried out in different ways.
You could also try reviewing other copywriting works similar to your project. This can be from other copywriters and even from competitors. You may as well conduct interviews to better understand the audience and look for additional information on your topic at libraries, museums, or other organizations.
You research online by consulting databases specific to your industry, reading reports, attending online forums, or reviewing products.
Explore your prior knowledge of the topic and getting a sample of the product you’re writing about will help you evaluate it.
“Doing this in-depth research is a guaranteed way of improving the quality of the copywriting project.”
- Writing, Proofreading, Editing
Before you begin writing the first draft of the copywriting project, you must clearly understand what is needed for the project and get all the facts right. The writing process depends on the style of the copywriter.
Some prefer to plan their writing projects in detail before starting, while some more advanced and spontaneous riders can jump into it with fewer details and outlines.
However, regardless of which writing style you are using, there are specific ways to go about a copywriting project if you wish to achieve maximum results. At the least, make a rough outline of the standards to use in your project.
Once you grow to a more experienced copywriter, you can manoeuvre your way with the standards, but it is best to stick to them as a starter.
However, copywriting demands creativity. You must make everything you are going to write to be lively. An ineffective copy or a boring copy will receive low engagement and harm your career as a copywriter.
The primary skill in copywriting is the ability to keep your audience engaged and intrigued while passing your message and selling your product.
After drafting the first part of your copywriting project, you need to review, edit and proofread your work. This is where you enhance the quality of your draft and make it exceptional.
To achieve the best in proofreading and editing, you should know your grammar and syntax in the language you are writing with.
“You should also ensure that the tone of your copywriting project is appropriate for the audience you are writing to.”
Also, the language you are using should be perfect for reading level, and you should also include any specific industry terms and registers when and where necessary. The final round of editing will be after delivering the project to your client.
They may have additional edits, and you should interpret what they want and carry it out perfectly.
- Task and Project Management
No matter the type of copywriter you want to be, either a freelance copywriter or an agency copywriter, managing multiple projects and streamlining your daily tasks is an essential skill you will need to succeed in the industry.
Copywriting is quite a lucrative industry, and copywriters are always in high demand. Once you establish yourself as a results-oriented copywriter, you will always be busy with tasks.
Being a copywriter means managing different clients, ensuring that the projects are carried out successfully and within the specified period.
In your journey as a freelance copywriter, you will encounter multiple clients and might take on multiple jobs simultaneously. Your job is to make sure that each project you take on is delivered accordingly. Even as an agency copywriter, project management and task coordination also apply.
Your agency might have different copywriting jobs and clients, which is up to you to ensure that the work goesoo on efficiently and each client is satisfied.
Where Can I Work As A Copywriter?
There is no particular stipulated place where copywriters will go to work. There are many options for a copywriter to find work. However, you can choose from the ones I’ve explained below.
1. You Can Work For A Company
Like I said earlier in this blog post, the demand for copywriters is increasing day by day. Many companies hire copywriters to meet their copywriting needs and help in digital marketing projects, so many of them can hire you.
Working for your company can be a full-time job or temporary job, as the case may be.
As a copywriter working for your company, you might be entitled to health and other benefits depending on your job. Still, for some others, you might not be entitled to any other benefits apart from your pay as a copywriter.
If having a regular job and a predictable salary is what you deserve, then this option is good for you as a copywriter. A copywriting job is most likely to fit your current life situation among the ever-increasing selection of copywriting jobs.
2. You Can Work For Yourself
The bulk of copywriting work nowadays is mainly freelance work. As a freelance copywriter, you control all the processes of your copywriting business.
You are in charge of finding clients, sending proposals to the clients, carrying out the task, making corrections where necessary, and receiving your payments.
Freelance copywriting jobs are high on demand, and the pay is quite good. You can earn more as a freelance copywriter once you organize your freelance business to bring quality leads.
As a freelance copywriter, you come across different types of clients. You might find the client that just needs a single copywriting job, while others may need recurring tasks such as newsletters blog posts. Freelancing allows you to work from anywhere you want and for any client.
You can take on jobs from my clients and deliver them from the comfort of your home. It is this flexibility that makes freelance copywriting so rewarding for freelance writers.
3. Working For An Advertising Agency
Advertising agencies are those who manage and create copywriting projects, content writing, and digital marketing services for other businesses. An advertising agency may want to hire an in-house Copywriter or outsource its jobs to freelance copywriters.
Working with an advertising agency can be of double benefit to you if you are already a freelance copywriter because you won’t lack clients as they already have clients and offer lots of work.
Essential Copywriting Skills For Every Copywriter
No matter how many credentials you have or knowledge you have acquired, the skills you bring to the copywriting business are what pushes you to the top of the ladder in the copywriting business.
Copywriting business is driven by results. If the copy you write brings in customers and increases the client’s return on investment, then you will be a highly sought-after copywriter.
Here is the list of the skills you cannot do without as a copywriter:
- Writing Skills
Writing skills are the primary skill you need in copywriting. To produce a high-quality conversion-driven copy, you must express your idea in a written form clearly and conversationally.
You must learn how to organize your writing logically following a systematic structure of using easy-to-understand languages and persuasive writing methods.
Some copywriting projects you embark on will require you to have a more compelling stance and logical argument to enable the reader to take the action you require from him.
Other copywriting projects might need you to make a step-by-step explanation of how a product or service will benefit the reader. This will include writing on the findings of the product or service, writing a company refund policy, etc.
This type of writing needs a clear and concise message which will explain the topic specifically without adding unnecessary words.
Your writing is considered a failed one if it confuses the reader at the end instead of offering a solution to his problem.
- Copywriting Skills and Knowledge
No matter the niche you decide to offer your copywriting services on, you need to develop a deep knowledge of that industry and the type of copywriting that thrives in it.
If your specialization is in writing for business-to-business companies, you should learn the types of copy that convert more and the type of projects used in B2B companies.
Here are some tips on how to increase your copywriting knowledge in a B2B industry;
- Learn all you can about copywriting for B2B organizations, both online and offline.
- Check out the copy on B2B companies’ websites.
- You can subscribe to the email lists of the companies and read what they have to say.
- Talk directly to companies at B2B trade shows.
All these also apply to copywriting for B2C companies and any other industry.
When you have sufficient knowledge and industry you are writing for you, provide more quality copies for the clients in that industry.
- Communication Skills
Even though copywriting looks like a work that needs solitary space and concentration, the truth is that you will need a level of communication skills to thrive as a copywriter. As a freelance copywriter, you will work with different clients and carry out different copywriting tasks.
Having a solid communication level will help you interpret your client’s demands into your copywriting project. You will have various meetings with your clients, and possibly other members of the team and communication is an integral part of these meetings.
Even as an in-house or agency copywriter, you will be working with a team, and communication cannot be left out. Also, Here you will have to give feedback on the progress of the work as the project goes on.
As a copywriter, the importance of communicating with a copywriting community cannot be overemphasized. At some point, you will have to reach out to these copywriters with various questions regarding your projects.
When you understand what your client wants, you will be able to translate it into a powerful copy, and it takes a high level of communication skills to understand what your client wants.
For you to produce an effective and engaging copy, you must understand your target audience. You must understand the person you are writing to so that you can relate to their pains, and your copy will act as a lifesaver, proffering the best solution (which is your product or service) to them.
You have to develop a keen sense of empathy, get into the head of your prospect, get into their heart, and relate to their pains and struggles.
Empathy is the process of being aware of your prospect’s feelings, understanding their thoughts and their experiences without telling them directly.
One good way to use empathy in your copywriting project is to research the prospect carefully and imagine how they live and the kind of things they do. This is known as the “buyer persona.” Take various steps to cultivate a copy based on the feelings of your buyer persona.
This will help your copy have a deep sense of empathy to your reader and project high quality.
11 Insanely Profitable Copywriting Niches And How To Pick One
Picking a niche as a copywriter is very important if you’re still climbing up the ladder of the copywriting business as quickly as possible and start making 6 to 7 figures in income. You cannot write on all niches in copywriting, so choosing one or two niches to concentrate on will be the best way to start getting established as a copywriter.
Some already established copywriters found it hard to choose their niche when they began their copywriting business. Still, if you ask them, they will tell you that the secret of succeeding in the business is to niche down.
There are hundreds of profitable copywriting niches, and this makes it challenging to settle for one. Picking a niche might be a fun adventure all the same.
You might choose one in your mind, and for the next 5 minutes, you are considering another option or another niche. In this section, we will help you overcome that challenge by outlining the best copywriting niches you can embark on to make an insane amount of money in your journey as a copywriter.
Ghostwriting is a very profitable copywriting niche you can indulge in. Ghostwriting is simply employing ghosts to write the copy for your clients.
Ghostwriting is the process of creating content and copy for a client without the aim of receiving credit for it. The ghostwriter does not receive accolades because his job is focused mainly on the pay and not the byline.
As a writer, you should know that the accolades and recognition you get from writing is the key to growing your name, your brand and generating leads.
A ghostwriter does not care about that and therefore charges more than average writing rates? So if making money is the primary option for you, you can engage ghostwriting services for clients.
- SEO Writing
You cannot do effective search engine optimization without writing SEO-optimized articles.
Being an SEO writer means you have the power to craft words that will boost a page or a website and push them up to appear on the Google search engine quickly when a particular keyword is searched for.
There is always a demand for SEO copywriters, people want their websites to rank high on the Google search engine, and you are the one for the job.
To be a successful SEO Copywriter, you should have to be proficient in the following skills;
- Keyword research
- Keyword analysis
- Search engine algorithms and what makes a website rank
- On-page SEO.
SEO copywriters usually charge higher rates because their services are targeted at increasing organic traffic, ultimately leading to more leads and higher returns on investment.
- Technical Writing
If you enjoy writing help guides, instructional manuals, and user manuals, technical writing should be a niche you should consider. Technical writing focuses on the functional area of copywriting. Every business needs technical material at some point to help users understand their product.
Also, technical writers can provide in-house materials such as social media policies, business briefings, executive summaries, and operating procedures for companies. The total job of a technical writer is to explain in detail how to achieve a specific outcome. Here are some skills you will need to succeed in technical writing;
- Learning spirit: Learning is an essential quality of a technical writer since new products and information are offered frequently.
- Listening and communication skills are also important. There are times you want to know a bit about the product or company you are writing for. In times like this, proper communication and networking with your clients and their staff will give you an idea of what to write and how to compose your writing.
- You must be a thorough researcher to excel in technical writing. Materials like white papers, market reports, and case studies will be your go-to materials for research for you to learn about the products you are writing for.
- You also need a few graphic design skills to excel as a technical writer. Sometimes you will be charged with creating visuals for the content you are writing. Knowing Canva or Photoshop will help you a lot.
- You should also be a tech-savvy person. Some technical applications and software you will have to use in your job as a technical writer.
You should take out time to find those tools and have at least a fundamental knowledge of them.
- Direct Response Copywriting
Some people consider direct-response copywriting as the most lucrative niche in copywriting, which is somewhat true. When it comes to direct-response copywriting, things like sales letters, product pages, brochures, and landing pages come into play. A direct Response copywriter has the largest ending potential because I had the biggest impact on the campaign performance.
Some DRC copywriters charge up to $100 an hour for a single copy, and some charge even more. Even though direct-response copywriting is lucrative, it is not that easy to break into and establish yourself. It requires a lot of hard work, consistency, and dedication to thrive.
- Magazine Writing
Just like direct-response copywriting, magazine writing is another lucrative form of copywriting, especially for freelance writers. Some magazine writers earn up to 1-2 dollars per word. Imagine when you write a 3000-word article at $1 per word, that’s $3000.
This means you can pay your bills by writing just a single article monthly. However, it is also a tough industry to break into as it involves many journalism pieces such as poetry, opinion-based articles, short stories, etc.
- Digital Marketing
The digital marketing space is always a need for digital marketing writers. If you’re passionate about internet marketing software and online marketing, then you should give yourself a chance to write in the digital marketing industry.
The finance industry is constantly booming because people can’t do without money and finances. Finance is a generic name. It has other sub-niches such as;
- Finance independence
- Passive income
- Dividend investing
The finance industry produces some of the highest-paid copywriters in the world. You can make as much as $70k a year when you build yourself and land good-paying clients.
- Tech industry
Technology is increasing rapidly. The rise of various technology companies has boosted the demand for tech writers. Tech companies are constantly emerging day by day, and some receive funding to kick-start their operations.
When these companies, especially start-ups, receive funding for their operations, they invest in many marketing and advertising channels.
Being a tech writer puts you in a position to offer your services to these companies by writing a good sales copy for their products or writing content for their websites and blogs.
- Fashion and Beauty
Fashion and beauty is quite broad, just like the Finance industry, and has other sub-niches. Fashion is constantly changing and emerging. This industry will remain forever, and if you choose a career in this niche, you are sure of a secure copywriting career.
People always want to wear nice clothes, look good and flashy, skincare products, manicures and pedicures will keep selling. This is a pointer to the fact that the fashion and beauty industry will always require the services of a copywriter. However, to excel in this industry, you should know how to present yourself as an expert. Create a model portfolio and learn how to pitch yourself to these health care and beauty brands.
- Legal Services
So many copywriters do not know that the law firm can pay you up to six figures. Some legal firms can pay you handsomely if you consistently deliver quality writing services to help them get clients. It is pretty hard to see legal copywriters because this niche requires you to know the legal industry. All copywriting jobs in the legal industry require a copywriter with experience in the legal field, which is quite understandable. They will not like to have a writer who writes a copy that means to communicate their services. I will probably get them into trouble. Some writing services under this industry involve contract writing and NDA writing.
The travel industry is quite lucrative, with their primary targets being millennials who want to explore the world and embark on new adventures. Also, the retirees who wish to visit some of these places.
Writing travel stories and content that will engage the audience mentioned above will make you successful as a travel copywriter. Writing under the travel niche can include writing;
- travel guides
- restaurant reviews
- travel deals
- travel lifestyle
- hotel reviews.
The travel industry requires copywriters who have experience in what they are writing about. Even if you do not travel as often as regular travelers, you should have exciting experiences traveling to other destinations that will give you insights into writing effectively in the travel industry.
How To Decide On A Copywriting Niche
Now that we have gone through the various niches you can indulge in to start earning 6 to 7 figures in no time, what’s the next thing to do? It would be best if you focused on deciding the right copywriting niche for yourself, and here is how to do that;
First, what do you enjoy doing? In choosing a copywriting niche, passion can be a major deciding factor.
When you consider your passion and choose your niche, it will help you write content and a more enjoyable copy because you like what you are doing.
When you’re writing for an industry you are passionate about, you will have less trouble arranging your words and being more creative.
It can be pretty challenging to get clients in your early stages, but you can pick and work with any client you choose once you gain ground.
Whether formal or informal, your niche can be influenced by what you know already.
If you have a finance degree, you can consider offering services in the finance industry as you will be acquainted with the registers and other financial-related terms.
However, the knowledge you gain from other sources and formal education can also apply when choosing a niche for yourself.
Apart from your finance degree, if you have a solid grasp of digital marketing through various digital marketing materials and courses, you can also choose digital marketing as your niche due to your extensive experience.
A well of knowledge and creativity is available to you when choosing an area you are good at.
- Your Skills
Aside from education and passion, your unique skills can be a pointer to where you should pitch your tent in copywriting. Someone talented in SEO knowledge can work as an SEO copywriter, helping clients to rank well with their chosen keywords.
An expert technical writer can analyze things and document them to assist companies in analyzing their products and creating steps prospects can take to use those products. Self-awareness is key when it comes to choosing a niche with your skills.
You should be aware of your kind of person and what you know how to do. Good knowledge of your strengths and weaknesses will help you make the right decision.
3 Effective Tips You Can Apply Today To Start Making 7 Figures as a Copywriter
The tips I will explain in this short section might seem simple, but you will encounter tremendous success when you apply them to this entire copywriting business.
Do not take these lightly as they will determine whether you will succeed in the copywriting business or fail and drop out; of course, you won’t want to fail.
So here are our final three tips to boost your income as a copywriter and reach your 7 figure income goal.
- Write, don’t Hunt
Your job as a copywriter is to write copy and not to hunt for gigs and jobs. A lot of copywriters fail because instead of developing time to polish their writing skills by writing as often as possible, they quickly complete a course and jump into hunting for clients everywhere and doing things unrelated to writing.
Your writing is your weapon to making the amount of money you want.
- Work For Clients That Can Afford You
Instead of taking up cheap $5 and $10 gigs, develop yourself so you can have the confidence to go for clients that can pay you what you are worth. How many $10 jobs will you do before you hit your target of making seven figures in a year? A whole lot.
Develop yourself and position yourself to attract good clients who will pay for the value you are bringing to them.
- Specialize Your Skills
If you’re a copywriter that writes for all industries, you won’t have so much value in the corporate world. A jack of all trade will always be a master of none.
Prospects are more likely to favour a competitor with proven knowledge and speciality in a particular field than someone who does not have any speciality.
Pick an industry and specialize in it. The more you specialize in that industry and take on related jobs, the more your knowledge about this industry increases. In no time, you become an authority figure in that industry.
I am confident that you have gotten a good understanding of copywriting. You now know the proper steps to achieve your dream of being a professional copywriter and earning seven figures with copywriting.
The most important thing it takes to be a successful copywriter is to believe in yourself as you take the steps I have mapped out in this article.
It is possible to be the best because others have done it before you, and you can do it too if you lay off complacency and embrace diligence with hard work.
Are you ready to scale up incorporating dreams? You have to take the first step, and I will be right behind you, cheering you on as you begin your journey to copywriting success.